Clear words are out on the installation procedure. The PS3 version of 'GTA IV' needs a 5 minute instal while the 360 version gives gamers an optional instal. This makes the game run a little bit better.
Also word is out that Microsoft advertises it's 'GTA IV' as much as it did with system seller 'Halo 3'. I witnessed the "GTA IV on 360 has exclusive episodes" ad on Gametrailers and 1Up.
And I found this UK commercial clip:
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